About Us

Introduction

As the competition expands, companies look to live everywhere flexing to perform different roles at different touch-points along the customer journey. They try to connect emotionally with customers to become irreplaceable as well as to create lifelong relationships with them. A flexible and coherent brand design system helps build a brand that is agile, flourishing and trusted by the people.

At Clay Inc. we build brands that thrive and stay relevant across the global consumer ecosystem while differentiating themselves and fostering more value in an evolving business landscape.

Approach

Businesses today are only as strong as their brands and often the intangible value of brand is much greater. Hence brands need to be designed from their core. It is deforming that ensures transformational development through inner values and outer forms. And hence our ideology—‘Deform to Transform’.

We love the discipline and change it imposes on the brand and the relationship it creates with the customers to build higher brand value.

Business Structure

Cumulation is a process of assembling intelligence in strategy, business objectives, operational parameters, consumer dynamics, competitive initiatives, and market trends (explored and distilled). In phase one we bring an independent perspective to bear on the existing knowledge accumulated through client organization and wider world.

Leverage Analysis brings in consumer demographics, insight, target profile, consumer experience and relevance. It offers comprehensive analysis towards creating and reasoning the leverage value of the idea.

Amplification starts with relevance. The apparent idea is cross-referenced with its audience and weighed within all the positive and negative parameters of its existence.

Yield Value - The idea is then considered for its yielding value; its measured and calculative response towards its audience, which decides its significance and weightage. Our contribution then focuses on three key areas i.e. concept enhancement, creative execution and maintaining sophistication until it reaches its end consumer.

Welcome to Clay Inc. where design plays an essential role in creating a deliberate brand differentiation and a higher perceptional value that matters the most to a consumer. Simply put,

‘WE DESIGN BRANDS.’

7+
Years in design
100+
Logo projects completed successfully
60+
Happy Clients catered and counting
500+
Event Designs successfully executed with zero failure ratio

Clientele

Services

Identity Design

  • Logo / Identity design
  • Positioning
  • Brand Language
  • Brand Architecture
  • Mascot design
  • Iconography
  • Brand identity Guidelines

Communication Design

  • Catalogues
  • Corporate Profile / PPT
  • Product Brochure
  • Flyers, Newsletters
  • Magazine Design (Editorial)
  • Press / Magazine Advertisements
  • Hoardings, Bus Panels, Train Panels
  • Bus stop panels / Railway Station Panels etc.
  • Coffee Table Books

Event Design

  • Pre-Event Deliverables
  • Event logo
  • Brochure (Real time updated)
  • Emailers
  • Social Media posts
  • Online Marketing Advertisements / Banners
  • Website
  • On Venue Deliverables
  • All Event Collaterals
  • Post Event Deliverables
  • Post Event Report

Website Design

  • UI Design
  • Backend Development
  • SEO development

Social Media Marketing Design

  • Facebook / Whats app posts
  • Instagram / LinkedIn / Twitter Posts
  • You Tube Channel Banners

Electronic Media

  • Logo Loops
  • Audio Visual
  • White Board animation

Wall Communication

  • Strategy Design and Concept
  • Complete Execution (Logo Installation, Vinyl Wraps, Decals, Frosted Vinyl, Wall Papers, Printed Canvas etc. )

Printing

  • Corporate Stationery
  • Catalogues
  • Flyers
  • Newsletters
  • Magazine
  • Brochures
  • Coffee Table Books

Photography

  • Product
  • Industrial
  • Interiors

Contact Us

Want to say hello? Want to know more about us? Give us a call or drop us an email and we will get back to you as soon as we can.

+91 8080122325 | +91 9833928881

enquiry@clayinc.in


CASE STUDY 1 - COUNTRYSIDE

Old Identity

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Challenges:

  • Old identity was very complicated and difficult to replicate on various corporate materials.
  • The brand was unable to communicate what brand stood for.
  • We were commissioned to do whole identity system of the brand.

Solution:

  • We formulated the brand vision on two fronts.
  • People trusted CountrySide for its immaculate service.
  • Customers loved CountrySide people for their warmth and hospitality.

hence we designed the identity by collating the initials 'C' for Country and 'S' for Side in such a way that the image looks like a hand locked in a hand depiciting Trust. Identity was simplified to be able to replicate on corporate materials solving the brand problem. CountrySide symbol used as a brand language accross corporate materials.


New Identity

The identity was designed keeping in mind, the trust and bonding Countryside had with its customers for 23 years. We had a broader positioning for the brand to accompany their wider array of products collated under one unified voice ‘Evolved Travel Experiences’

The components of brand identity were precisely measured and built keeping in mind brand touch points and their usage.
We developed a brand language ‘CS’ (symbol) based on uniqueness and relevance to Countryside identity.And we continued the same language across the spectrum.

Brand language worked well as a result of which, its customers started recognising Countryside through its language and not just its identity.

Communication Design

We bettered the brand image and made the brochure more relevant and interesting. The result was a lot of compliments and enquiries from customers.

For the second-year brochure, we took customer experiences and testimonials and connected it to the brochure making it more relevant and communicative.

The brand language made an impact across all collaterals of Countryside achieving consistency yet coherence which was much needed by the brand.

More and more international products were getting added to the brand’s kitty. As a result the brand positioning was elevated to ‘Outlive’ and the entire line of communication was channelised towards it.

The look of the brochure was elevated and we focussed more on impactful images of international destinations that could interest the audience through its sheer image value.

We added more value to the emailers through refined insights that countryside had in its 20+ years expertise.

The three year ongoing work with Countryside has changed the perception value of the brand. The brand got featured in various media and TV interviews achieving high mileage and better sell value.

CASE STUDY 2 - LYM

Old Identity

Challenges:

  • Non-impactful logo in front of the competition
  • Absence of any sort of consistency or coherence of brand usage
  • Non-impactful communications from the brand.
  • Non-impactful first impression of the brand.
  • Negligible perception value.

Solution:

  • Lym was always about a dynamic personality named Mayank Thakker. We translated his dynamism into the brand and made it more vibrant and strong. As a result the colour selected was bright red. And graphics designed were very bold and contemporary. This changed the entire perception value and feel of the brand.
  • The prior communication going out from Lym Technologies was very fragmented. We used the consistency of red colour and converted into a relevant brand language. The communications in the form of brochure, leaflets, profile, festive wishes, product emailers, standees all went out with one unified brand language and as a result, people now recognise Lym through its most famous red colour.
  • We achieved the consistency and coherence which the brand was lacking and as a result in the next three years brand turnover recorded its all time high.


New Identity

Lym is the combination of initials. Even if this was the compulsion as a name, we tried to make it interesting by constructing the three letters in such a way, that the brand looked dynamic, fast, and energetic. We believed that for any individual to be able to talk about safety he himself must have that energy in himself to keep things safe. The same went for the brand. With this thought we created the brand called ‘Lym Technologies’.

The components of brand identity started from the construction of 3 letters to the sub-name line and finally the positioning, ‘Your security, our passion’.
We created the brand language with the infamous red colour, since that was the colour with energy, dynamism and spirit. The trick was in using red colour with a certain percentage along with white and grey. Accordingly we decided it should 80 / 10 /10.

Brand language was carried across different mediums like stationery, e-mailers, social media posts, standees, flyers etc.

Communication Design

CASE STUDY 3 - BHILOSA

Old Identity

photo

Challenges:

  • Poor font selection, disorganised and badly constructed symbol was deteriorating brand image of Bhilosa.
  • Our task was to resurrect the legacy that Bhilosa holds through its logo / identity by carefully constructing the elements of the logo.
  • Bhilosa also needed to speak a language of a 100 year old brand and showcase its products at par with the competition.We were commissioned to do whole identity system of the brand.

Solution:

  • We carefully reconstructed the key elements in the logo namely—typeface and the symbol and placed them in grids proportionately.
  • We improved the product imagery and made it look state-of-the-art.
  • We fixed the colour codes and finally proceeded towards communicating the right stories in the most sophisticated way.


New Identity

A carefully constructed logo made a huge impact on the brand image of Bhilosa.

Communication Design

We carried the brand equity of two colours together and took the brand to the next level.

We made sure the right message was passed in the most exciting way and yet kept it subtle and corporate.

Web Design

CASE STUDY 4 - GRAFTRONICS

Old Identity

Challenges:

  • As a 25 year old brand, Graftronics logo / identity did not speak the language of new age Technology.
  • Wrong choice of fonts as well as absence of uniqueness were the points that made the identity looked weak in comparison with the players Graftronics was in competition with.
  • New offerings of the company needed to be communicated with a fresh face.

Solution:

  • Idea came from the term 'Everything under one roof’ given by the client
  • Communicate the vast range of product offerings in a more subtle way, making this as positioning and USP of the logo.
  • A shape such as Octagon communicated its comprehensiveness through Eight corners (Eight directions) so every possible direction, brand could help its clients with professional services. Octagon also worked as a connecting element to each other relating more to network, IT services, servers etc.
  • The new identity changed the face of the company drastically to achieve what we set out to. 'Creating better perception value that supports its products’.


New Identity

The octagon was a right shape to communicate the comprehensiveness of the offerings in all directions, hence it was designed as a symbol for the brand.

Taking the Octagon, we drew lines (radii) from the centre, to indicate the vast offerings that brand had. A lot of combination of lines could be made, just like lot of combinations of products could be made for the customer. Brand language—An octagon accompanied by lines drawn from its centre was carried everywhere along with the logo. Also we carried the brand equity of blue colour used in the old identity as a continuation point of the brand.

Communication Design

Company profile was designed with more infographics to be able to understand the product line faster, and look of the brochure was kept more contemporary.

Product brochures communicated the solution to the pre-existing problem with interesting visuals.

CASE STUDY 5 - SDA

Challenges:

  • Client did not want to change the logo.
  • The logo was not well constructed with proportions of spacing.
  • Brand did not have any positioning.
  • Perception value was not of international standards.

Solution:

  • We started off with creating a very broader positioning for the brand so that it can accommodate a lot of ideas together.
  • We then reconstructed the logo with proportionate spacing making it uniform across all collaterals.
  • We created brand guidelines to regularise the logo and put its usage into much required discipline.
  • We added a touch of International class to the brand perception by taking their projects and converting them into a very illustrative language of lines.
  • We also worked on the environmental wall communications for their office to present a very international look to both their people as well as their clients.


Identity Design

Logo was reconstructed with proportionate spacing keeping it readable even at small sizes. We added the positioning ‘Integrity | Efficiency | Innovation to the brand. We also built brand architecture for using the brand entity in different parts of the world.

Communication Design

Selective projects of SDA were converted into illustrative language of lines. This added a touch of class which the brand was lacking.

Wall Communication Design

Within the parameters of ‘Integrity | Efficiency | Innovation’ we devised a concept for SDA office where the idea for each space was designed as per the people occupying the space. So a work station space triggered ideas for architects, while Directors cabin talked about bigger ideas like ‘Circle of life’.

CASE STUDY 6 - ROYAL MICRO

Challenges:

  • Client did not want to change the logo.
  • We had to use the same logo and improvise on concept part to create a corporate brand image.

Solution:

  • We realised that Royal Micro through its products was promoting water and nature conservation.
  • We worked closely on water and nature conservation with a blue and green theme that was found in the logo.
  • Every space spoke about two aspects separately—viz. water and nature conservation through quotes, graphics relevant to the people occupying the space.


Wall Communication Design

CASE STUDY 7 - TURISTA WORLD

Challenges:

  • A travel brand that needed to look colourful among the clutter.
  • And yet explain all the important aspects of travel put together in the most creative way.
  • Also the brand was targeting world travel hence that idea of the world had to come in the logo.
  • The brand had to look very casual.

Solution:

  • We created a combination of multiple 28 icons combined in a logo.
  • It made the logo achieve the idea of separating from clutter in the most creative way.
  • The icons were arranged in a circular format to denote the world (globe).
  • All the icons were rendered in 9 different colours creating a big impact—not too noisy an dnot too subtle. The brand got its feel of ‘being casual’ through it.


Identity Design

Elements of travel come together and form a very unique identity that stands apart in the competition.

Care was taken to construct every icon in its rightful place, so that the collection of icons does not become very crowded. The font used was very casual and gave a feel of joy and free flowing spirit of travel. Brand language allowed us a lot of freedom to use icons across collaterals, to make the brand look fresh every time we see it.

Icons became a very big part of the language for Turista World. We used the combination of Prussian Blue to reinforce a strong impact of the identity across the mediums.

Communication Design

The company profile spoke in detail about the packages, carrying the same casual theme throughout the brochure.

Brand credentials spoke about the details of the company such such as vision, goals, directors etc. in the same brand language which made the credentials seem very different.

CASE STUDY 8 - VIBRANT INDUSTRIES

Challenges:

  • Client was using old design for a long time, hence perception value of the brand was very weak.
  • Fragmentation using any fonts for the logo was a big problem, hence consistency was lacking.
  • The look of the packaging was oversimplified and did not present any fresh image of the brand.
  • Company profile was not upto the mark. It lacked character.
  • Product images were very weak and did not engross the user into buying the product.

Solution:

  • We standardised the identity system by keeping the fonts consistent for all three brands—Toyomite, Mitutoyo and Toyo.
  • We changed the look of the packaging keeping in mind the current trends and keeping design relevant to the concept of horn.
  • We redid the photography of old as well as new products and improved the value each image projected. As a result, people started seeing the quality of products through fine imagery.
  • Finally we improvised the literature used for the profile by keeping only relevant information and pictures that elevated the new company image is a very different way.


Identity Design

Construction of 3 logos and putting them in a systematic format brought in the required consistency.

Photography

Professional photoshoot improved the value every product.

Communication Design

CASE STUDY 9 - SB ISPAT

Old Identity

Challenges:

  • The initials of the existing logo, ‘SB’ were confusing. It needed to be made simpler. Since our scope was only logo reconstruction and website we stuck to the task.
  • The old website was very outdated, static and had very little impression of how big the brand SB ispath was.
  • Further, since the website was non-responsive, it became very difficult to see the website on mobile or a tablet.

Solution:

  • We simplified the initials and arranged everything in a proportionate grid so that the brand may not face any technical difficulties in the future.
  • We created initials in such a way that they we compatible to be placed on the website.
  • We revamped and made the website responsive, easy, clean, fast, and current. We understood the brand perception and translated the same in the website.


New Identity

Simplification of initials of the logo, making it more legible to the audience.

Communication Design

Web Design

Revamping the website and making it responsive and compatible to all devices.

CASE STUDY 10 - PTBW

Challenges:

  • 3 important fronts needed to be incorporated in the logo.
  • Women Empowerment through social cause.
  • Classic, feminine and elegance.
  • Fashion.
  • We had to work on three important principles together to create an identity which had to look fresh and inviting.

Solution:

  • We created a combination of two images—A woman enjoying freedom + effect —a Woman can have on the world.
  • It brought out woman empowerment aspect, social cause and feminine side wonderfully well.
  • Classic, feminine and elegance.
  • Brand launched in Bangalore with a hugely successful event.
  • The brand has become synonymous with the pulse of feminism as well as fashion.


Identity Design

Women empowerment, feminism and fashion all came together to form a distinctive identity.

The identity was constructed precisely keeping in mind all the possible mediums where brand would be used. It was made in horizontal and vertical format too.

Brand logo was a powerful emblem. We used it and the green colour to define the language and take it forward.

Communication Design

Care was taken to present women (models) in their most beautiful form when we devised the concept of women empowerment. Our core message in the Advertisements carried the same idea.

We build a launch Event for the brand where we invited dealers to introduce them to a new brand coming into the market. The orders for the brand were flooded and the brand got its due recognition.

Web Design

CASE STUDY 11 - CAFE KLATCH

Challenges:

  • To create an identity of a cafe which is very very formal in nature.
  • The identity should not be very loud and colourful.
  • It should be very subtle and corporate.
  • The identity needs to be registered in the minds of people as a hangout place.

Solution:

  • We devised a positioning ‘ Let’s Klatch Up’ and worked around the same to deliver the core message. ‘Hangout Place’. We designed the identity like a coffee cup and we established varied connections between the letters to denote a hangout connection.
  • We created a brand language pattern from the logo and used it a most interesting way across the mediums like stationery and menu card.
  • The pattern became a very likeable element in the Cafe Klatch design. The term, ‘let’s Klatch up became popular very fast and brand was instantly recognised differently from the competition.


Identity Design

The connection lines, the cup shape all added up to a very unique identity.

Brand Language pattern was replicated in the most beautiful form along with the positioning, “Let’s Klatch up” which was an instant hit.

Communication Design

CASE STUDY 12 - SMARTELCO

Challenges:

  • To design an event which does not feel overpowered with information and learnings in the environs of five star properties.
  • Making the CEO’s and CFO’s of telecom industry, experience a different culture as well as helping them learn in a most lighthearted and ‘Fun’ way.

Solution:

  • We understood that the environment of the event venue is going to make a huge difference to the event and that itself is a great way to market the event.
  • We chose beautiful environs of Rajasthan, a place called ‘Chomu Palace’ for the event. This place had an aura of living like a Maharaja in a Haveli and gave out a very heritage look to the whole event.
  • We designed a colourful logo in the reddish magenta palette of Rajasthan culture complimenting our design with the venue.
  • We then used heritage shapes to design all the collaterals of the event adding to the flavour and ultimately making the event a huge success.


Event Design

The logo was designed keeping in mind the environment of the place the event was held. The logo complemented very well to the place.

The design of all the collaterals worked well with the flavour of Chomu Palace, making the event, a grand success.

2nd Annual Corporate Fraud and Forensic India Summit 2018

Event Design

HR Analytics India Summit 2017

Event Design

2nd Transfer Pricing India Summit

Event Design

2nd Annual Pension Fund Investment Summit

Event Design

3rd Annual Nutrition Summit India 2018

Event Design

4th L&D Summit

Event Design

2nd Annual Opex In Pharma Summit 2018

Event Design

Private Wealth Management Summit India 2017

Event Design