Case study
Lovely Toys
Old Identity
A 25 + years old company started in a home setup by house wife, grew helping underprivileged women. Creating interesting toys and making kids happy was the objective. However, the branding, labelling, packaging and marketing methods were quite traditional. They has a hard time convincing traders and retailers to stock their products as they were not taken seriously by the traders.
Challenges
- The brand was operating at a very big scale for 25 years yet the visual expression of the brand was very weak.
- The brand was visually unappealing and needed a major visual makeover.
- Brand design was consistent, weak, fragmented, and had no communication and design as well as little or no presence.
- Brand needed visibility on a professional level so that it looked like a 25-year-old brand.
- They has a hard time convincing traders and retailers to stock their products as they were not taken seriously by the traders.
Solutions
- The identity system was created that bred consistency and strong visual expression of the brand, and looked visually very appealing to its audience.
- The identity system was expanded with its brand language in stationery, website, social media, and exhibition branding.
- Guidelines were created to ensure consistency and precision in the design approach to get more clarity.
- The approach created more visibility among its vendors, and the lovely toys enjoyed flooding enquiries due to its strong visual expression and consistent and new identity system.
New Identity
Clay Inc. revolutionised their entire branding and packaging. This began their process of brand creation. The products now appeared even more enticing.
Web Design
We suggested that they participate in relevant trade fairs and expositions. This increased their brand presence and brand value. Soon, the trade began recognising the potential and started approaching them.
Today, Lovely Toys is being marketed at various leading outlets across multiple cities with their own branding and labels.
Social Media Posts
Our content strategy ensured that every social media post not only communicated their services but also built trust, reflected the brand’s personality, and reinforced their reputation for delivering what they promise.
Social Media Post Stats
Every number reflects real people, real conversations, and genuine connections.
Follower 6.4K+ (Organic) | Impression 186.09K | Interactions 17.32K
Web Design
Website Stats
Visit Website
153K Visitors on Website | 10K Monthly Visitors |
Consistently attracting a loyal and expanding audience online."
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
