Case study
SDA
Old Identity
The key attribute of the organisation is trust. Whether it is trust amongst internal hierarchy, or the trustworthiness with clients, Total Transport has become synonymous with assurance. With this, Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into the next level of perception.
Challenges
- Client did not want to change the logo.
- The logo was not well constructed with proportions of spacing.
- Brand did not have any positioning.
- Perception value was not of international standards.
Solutions
- We started off with creating a very broader positioning for the brand so that it can accommodate a lot of ideas together.
- We then reconstructed the logo with proportionate spacing making it uniform across all collaterals.
- We created brand guidelines to regularise the logo and put its usage into much required discipline.
- We added a touch of International class to the brand perception by taking their projects and converting them into a very illustrative language of lines.
- We also worked on the environmental wall communications for their office to present a very international look to both their people as well as their clients.
New Identity
Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into a next level of perception.
Identity Design
Brand Guideline
A detailed brand book was created to help internal teams and partners maintain consistency in tone, design, and messaging across all platforms, ensuring the brand identity stays strong and unified.
Industrial News Paper Ad
Logo was reconstructed with proportionate spacing keeping it readable even at small sizes. We added the positioning Integrity | Efficiency | Innovation to the brand. We also built brand architecture for using the brand entity in different parts of the world.
Communication Design
Selective projects of SDA were converted into illustrative language of lines. This added a touch of class which the brand was lacking.
Wall Communication Design
Within the parameters of Integrity | Efficiency | Innovation’ we devised a concept for SDA office where the idea for each space was designed as per the people occupying the space. So a work station space triggered ideas for architects, while Directors cabin talked about bigger ideas like ‘Circle of life’.
Web Design
Website Stats
Visit Website
153K Visitors on Website | 10K Monthly Visitors |
Consistently attracting a loyal and expanding audience online."
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
