Case study
Travelurze
Old Identity
The key attribute of the organisation is trust. Whether it is trust amongst internal hierarchy, or the trustworthiness with clients, Total Transport has become synonymous with assurance. With this, Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into the next level of perception.
Challenges
- The brand was operating at a very big scale and has been in the market for more than 2 decades yet the visual expression of the brand was very weak.
- The brand was visually unappealing and seemed rookie in front of its partners CP world and iCargo. It needed a major visual makeover.
- As a result, brand touchpoints such as website, social media, company profile, magazine ads, and exhibition creatives were inconsistent, weak, fragmented, and lacked bite in communication and design.
- Since no consistent norms of identity usage and design usage were laid out, the design at every office was seemingly inconsistent and looked different that one another. This created a problem of fragmentation.
- Brand needed a consistent design approach that communicated the right benefit everywhere along with neatly presented design.
Solutions
- The identity system was created that bred consistency and strong visual expression of the brand that walked head to head with its partner brands.
- The identity system was expanded with its brand language in stationery, website, social media, Print ads, office brandings, company credentials, and exhibition branding.
- Guidelines were created to ensure consistency, and precision in the design approach to get more clarity.
- The communication was based on the new offerings and benefits to the audience, and the reputation of the company, deeply rooted in keeping promises.
- As a result the brand got strong visibility in the marketplace and even enquiries based on the print ads done for them.
New Identity
Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into a next level of perception.
Stationery
Brand Guideline
Backed by 4.3K engaged followers, the content achieved 269K+ impressions. Over 1K interactions highlight genuine engagement that goes beyond surface-level reach.
With 11 Lakhs+ impressions, the campaign successfully generated over 3.3K quality leads. Strong media efficiency was maintained with a CPL of ₹22.48 and a CPC of just ₹12.9.
50+ personalised mailers were sent across a 5.2K subscriber list. A strong 28% open rate reflects relevance and audience interest.
Brochures
We crafted impactful brochures for TravelUrze that clearly communicated their offerings and brand promise. This helped them build visibility, credibility, and a strong space in a competitive travel market.
Emailers
We designed and executed targeted emailers for TravelUrze that communicated their offerings with clarity and relevance. This helped improve audience engagement and strengthen the brand’s presence in the travel market.
Expo
We supported TravelUrze at expos with thoughtfully designed creatives and communication collaterals. This helped the brand stand out, attract footfall, and strengthen its market presence.
Social Media Post
By designing and managing impactful social media posts for TravelUrze, we enhanced the brand’s online visibility. Strategic content planning led to stronger interaction and audience connect.
Stickers
Our sticker designs for TravelUrze added a strong visual element to the brand’s offline presence. They helped keep the brand top-of-mind while enhancing overall brand consistency.
Visiting Cards
Our visiting card designs for TravelUrze ensured consistency across every brand touchpoint. A simple yet effective tool that strengthened recall and trust.
Website
We developed a user-friendly, visually cohesive website for TravelUrze that clearly showcased their services and brand promise. This helped strengthen their digital presence and build credibility in the travel market.
Web Design
Website Stats
Visit Website
153K Visitors on Website | 10K Monthly Visitors |
Consistently attracting a loyal and expanding audience online."
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
