Case study
ABK
Old Identity
ASTRA ASL’s brand was unclear and confusing. People didn’t fully understand what the company stood for or what it offered. This made it hard for the brand to stand out in the market, and many potential customers didn’t connect with it or recognize its value.
Challenges
- Customers were confused about the brand’s purpose and values.
- Messaging lacked clarity, affecting brand recognition.
- Services suffered due to slow and inefficient processes.
- The brand struggled to position itself as a market leader.
- There was a mismatch between the brand’s image and what employees and clients believed in.
- Missed opportunities due to unclear communication and low engagement.
Solutions
- The serif-style font was used to make the brand feel trusted and well-established.
- Arrows were added to show speed, progress, and a modern outlook.
- Blue was chosen to highlight the brand’s reliable and trustworthy nature.
- Orange adds a touch of energy and shows the fast-paced service.
- Together, the elements give the brand a balanced look, strong, energetic, and future-ready.
New Identity
The new identity reflects the brand’s core values, transparency, reliability, and flexibility. Built around the idea of smooth, dependable service, it led to the positioning “Seamless Supply Chain, Flawless Logistics,” which became the foundation for the new logo and overall brand look.
Stationery
Brand Guideline
To keep the brand identity clear and consistent, structured brand guidelines were crafted outlining tone, design, and messaging for seamless communication across all channels.
Corporate Profile
We developed print collaterals that capture ABK’s role as the go-to partner for end-to-end, customised logistics solutions.
Leaflet
Note Pad
Social Media Posts
Every piece of content reflects our brand’s personality which is quick to adapt, steady in service, and always pushing ahead with smart solutions and bold ideas.
Social Media Post Stats
860 organic followers. 48.8K impressions. 5K interactions — real reach, real engagement.
Website
Website Stats
A high-performing website: 4.7K active users, 37K event interactions, 552 quality backlinks, and an impressive on-page score of 92 — built for reach, relevance, and results.
Google My Business Profile Stats
With 12+ Google My Business listings across India, each profile attracting an average of 850+ visitors and 250+ interactions, the brand maintains strong local visibility and engagement.
Emailer
We designed and executed 50+ personalized emailers, achieving an open rate of 18–25%, a click-through rate of 2–5%, and a conversion rate of 1–3%, driving measurable engagement and results
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
