Case study
Golden Care
Old Identity
The hospital’s old identity felt too clinical and lacked warmth, which made it hard to connect with people on an emotional level. It didn’t clearly communicate the hospital’s focus on human care, often leading to the perception that it was more profit-driven.
Challenges
- Faced negative public opinion around trust and compassion in healthcare.
- Wanted to shift the perception from profit-driven to patient-first care.
- Concerned about being seen as just another commercial hospital.
Solutions
- We started by designing a new logo that reflects the hospital’s long-standing legacy and its bond with patients and the community.
- The logo was designed to symbolize care and transformation.
- The color palette was chosen to represent trust and a connection to nature.
New Identity
Clay Inc. shaped a fresh identity that honours the hospital’s past while focusing on care and connection. The design moves away from a typical hospital feel, using soft, meaningful visuals to build trust. It’s an identity that feels human, approachable, and reassuring to the community it serves.
Stationery
Brand Guidelines
We developed brand guidelines that preserve the brand’s caring spirit while ensuring visual and verbal consistency.
Hospital Building Façade
We developed the façade logo signage with precision and purpose, ensuring Golden Care Hospital stands out with a clear, confident brand presence.
Van Branding
Hoarding
We developed print collaterals that turn Golden Care Hospital’s message into something people not only see — but remember.
Poll Branding
Door Hangouts
We developed door hangouts that make every message easy to notice, understand, and act on — right where it matters most.
Booklet
An 8-page booklet was curated for Women’s Day, focusing on important health concerns and practical guidance every woman should know.
Social Media Posts
From festive occasions to healthcare awareness days, our social media content was thoughtfully crafted to inform, educate, and inspire healthier choices.
Social Media Post Stats
With 1.4K+ organic followers, 7.9M impressions, and 5K interactions, Golden Care Hospital’s presence reflects genuine connection and credibility.
Website
Ads Stats
Over 2 lakh impressions and 50+ leads — a performance that blends reach with meaningful response.
Google My Business Stats
9.3K visitors, 5,480+ directions, and 3,010 calls — Golden Care Hospital’s GMB performance shows clear intent and high community trust.
Wall Communication
Wall communications showcase moments that celebrate care, community, and culture. Each frame reflects our dedication to compassion, trust, and holistic well-being for every patient and visitor.
Women’s Day Campaign
A celebration of strength, resilience, and the quiet power of women who hold families and futures together. This campaign honoured women not just for one day—but for the impact they create every day.
CPR Society Campaign
Empowering communities with life-saving knowledge that can make the difference between life and loss. Because preparedness, awareness, and timely action save lives.
Dr. Lahane Event
An honour beyond measure—receiving the Best Healthcare Team Award from Padmashree Dr. Tatyarao Lahane. A moment that reaffirmed our commitment to excellence, ethics, and patient-first care.
Marathon / Walkathon & Zumba Event
Marking a decade of care with movement, energy, and community celebration. Our Walkathon & Zumba event at Wakad turned wellness into a shared, joyful experience.
