Case study
Infigo
Old Identity
The key attribute of the organisation is trust. Whether it is trust amongst internal hierarchy, or the trustworthiness with clients, Total Transport has become synonymous with assurance. With this, Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into the next level of perception.
Challenges
- The brand was operating at a very big scale and has been in the market for more than 2 decades yet the visual expression of the brand was very weak.
- The brand was visually unappealing and seemed rookie in front of its partners CP world and iCargo. It needed a major visual makeover.
- As a result, brand touchpoints such as website, social media, company profile, magazine ads, and exhibition creatives were inconsistent, weak, fragmented, and lacked bite in communication and design.
- Since no consistent norms of identity usage and design usage were laid out, the design at every office was seemingly inconsistent and looked different that one another. This created a problem of fragmentation.
- Brand needed a consistent design approach that communicated the right benefit everywhere along with neatly presented design.
Solutions
- The identity system was created that bred consistency and strong visual expression of the brand that walked head to head with its partner brands.
- The identity system was expanded with its brand language in stationery, website, social media, Print ads, office brandings, company credentials, and exhibition branding.
- Guidelines were created to ensure consistency, and precision in the design approach to get more clarity.
- The communication was based on the new offerings and benefits to the audience, and the reputation of the company, deeply rooted in keeping promises.
- As a result the brand got strong visibility in the marketplace and even enquiries based on the print ads done for them.
New Identity
Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into a next level of perception.
Dilse Local Campaign
The “Dil Se Local” campaign was a Diwali-focused community initiative by Infigo Eye Hospital, designed to balance brand awareness, footfall generation, and local business support. Executed over 10 days in October, the campaign positioned Infigo as a trusted, community-first healthcare brand while driving tangible value for neighbourhood retailers.
Infigo “Dil Se Local” Campaign – Numbers at a Glance
Executed over 10 days in October, the “Dil Se Local” campaign delivered strong, measurable impact across awareness, engagement, and community reach.
1. Total Reach: 2.3+ million unique users, establishing massive festive-season visibility
2. Total Impressions: 2.29 million, optimized for broad reach rather than frequency
3. Total Interactions: 2,718, reflecting meaningful audience engagement
4. Shares: 84, indicating high emotional resonance and organic advocacy.
The campaign also drove quality profile growth, with 72 new followers, increased conversations, and 423 likes, reinforcing relevance within the local audience.
Murtikar ko Salam
Executed between August and September, the “Infigo Ka Murtikaron Ko Salam” campaign was a culturally rooted initiative aimed at building emotional connection, trust, and positive brand perception. By celebrating local Ganesh idol makers during Ganesh Utsav, Infigo positioned itself as an ethical, empathetic, and community-first healthcare brand.
Measured growth. Meaningful impact.
1. Views: 973,490 → 3,826,266 (+293%)
2. Reach: 771,636 → 2,650,411 (+244%)
3. Content Interactions: 1,936 → 3,296 (+70%)
4. Profile Visits: 1,387 → 6,600 (+376%)
5. Followers: 81 → 138 (+70%)
Outcome: Visibility scaled, engagement deepened, and brand interest accelerated—proving that the right storytelling delivers exponential returns.
Corporate Profile
Leaflet
News paper Ads
Hoarding
Van Branding
Brochure
Social Media Posts
Website
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
