Case study
Total Transport
Old Identity
The key attribute of the organisation is trust. Whether it is trust amongst internal hierarchy, or the trustworthiness with clients, Total Transport has become synonymous with assurance. With this, Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into the next level of perception.
Challenges
- The brand was operating at a very big scale and has been in the market for more than 2 decades yet the visual expression of the brand was very weak.
- The brand was visually unappealing and seemed rookie in front of its partners CP world and iCargo. It needed a major visual makeover.
- As a result, brand touchpoints such as website, social media, company profile, magazine ads, and exhibition creatives were inconsistent, weak, fragmented, and lacked bite in communication and design.
- Since no consistent norms of identity usage and design usage were laid out, the design at every office was seemingly inconsistent and looked different that one another. This created a problem of fragmentation.
- Brand needed a consistent design approach that communicated the right benefit everywhere along with neatly presented design.
Solutions
- The identity system was created that bred consistency and strong visual expression of the brand that walked head to head with its partner brands.
- The identity system was expanded with its brand language in stationery, website, social media, Print ads, office brandings, company credentials, and exhibition branding.
- Guidelines were created to ensure consistency, and precision in the design approach to get more clarity.
- The communication was based on the new offerings and benefits to the audience, and the reputation of the company, deeply rooted in keeping promises.
- As a result the brand got strong visibility in the marketplace and even enquiries based on the print ads done for them.
New Identity
Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into a next level of perception.
Stationery
Brand Guideline
A detailed brand book was created to help internal teams and partners maintain consistency in tone, design, and messaging across all platforms, ensuring the brand identity stays strong and unified.
Industrial News Paper Ad
We have not only synergised their brand identity but also ensured that the product/service communication is in tandem with the new brand personality.
Calendar
Social Media Posts
Our content strategy ensured that every social media post not only communicated their services but also built trust, reflected the brand’s personality, and reinforced their reputation for delivering what they promise.
Social Media Post Stats
Every number reflects real people, real conversations, and genuine connections.
Follower 6.4K+ (Organic) | Impression 186.09K | Interactions 17.32K
Website
Website Stats
153K Visitors on Website | 10K Monthly Visitors | Consistently attracting a loyal and expanding audience online.
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
