Clayinc

Case study

Bhilosa

Old Identity

Challenges

  1. Poor font selection, disorganised and badly constructed symbol was deteriorating brand image of Bhilosa.
  2. Our task was to resurrect the legacy that Bhilosa holds through its logo / identity by carefully constructing the elements of the logo.
  3. Bhilosa also needed to speak a language of a 100 year old brand and showcase its products at par with the competition.We were commissioned to do whole identity system of the brand.

Solutions

  1. We carefully reconstructed the key elements in the logo namelytypeface and the symbol and placed them in grids proportionately.
  2. We improved the product imagery and made it look state-of-the-art.
  3. We fixed the colour codes and finally proceeded towards communicating the right stories in the most sophisticated way.

New Identity

Stationery

A carefully constructed logo made a huge impact on the brand image of Bhilosa.

Communication Design

Industrial News Paper Ad

We carried the brand equity of two colours together and took the brand to the next level.

We made sure the right message was passed in the most exciting way and yet kept it subtle and corporate.

Calendar

Web Design

Our content strategy ensured that every social media post not only communicated their services but also built trust, reflected the brand’s personality, and reinforced their reputation for delivering what they promise.

Social Media Post Stats

Web Design

Website Stats

Visit Website
153K Visitors on Website | 10K Monthly Visitors | Consistently attracting a loyal and expanding audience online."

Emailer

A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%

Google My Business Page Stats

Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls

EXPO & Event

At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.

Corporate AV

Progress isn’t loud. It’s the small daily steps, the quiet improvements, and the consistent effort to do better.

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At Clay Inc., we believe great conversations brew great ideas. Share your details with us, and let’s bring your vision to life with purposeful branding and thoughtful digital marketing strategies that deliver results.






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