Case study
Bhilosa
Old Identity
Challenges
- Poor font selection, disorganised and badly constructed symbol was deteriorating brand image of Bhilosa.
- Our task was to resurrect the legacy that Bhilosa holds through its logo / identity by carefully constructing the elements of the logo.
- Bhilosa also needed to speak a language of a 100 year old brand and showcase its products at par with the competition.We were commissioned to do whole identity system of the brand.
Solutions
- We carefully reconstructed the key elements in the logo namelytypeface and the symbol and placed them in grids proportionately.
- We improved the product imagery and made it look state-of-the-art.
- We fixed the colour codes and finally proceeded towards communicating the right stories in the most sophisticated way.
New Identity
Stationery
A carefully constructed logo made a huge impact on the brand image of Bhilosa.
Communication Design
Industrial News Paper Ad
We carried the brand equity of two colours together and took the brand to the next level.
We made sure the right message was passed in the most exciting way and yet kept it subtle and corporate.
Calendar
Web Design
Our content strategy ensured that every social media post not only communicated their services but also built trust, reflected the brand’s personality, and reinforced their reputation for delivering what they promise.
Social Media Post Stats
Web Design
Website Stats
Visit Website
153K Visitors on Website | 10K Monthly Visitors |
Consistently attracting a loyal and expanding audience online."
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.