Case study
Choosewise Courier
Old Identity
Choosewise Couriers, previously known as Malik International, is a second-generation enterprise aiming to transition from local to established status and expand its reach. The client, representing the brand's second generation, has a strong interest in branding and seeks to revitalize both Choosewise and its separate education consultancy under a unified brand identity.
Challenges
- The primary challenge involved merging two distinct businesses under a single brand name while ensuring clarity and differentiation for each target audience.
Solutions
- Our agency proposed establishing Choosewise as an umbrella brand covering both enterprises.
- To maintain clear segmentation, We introduced distinct color schemes for each business unit and recommended targeted digital marketing campaigns tailored to their respective audiences. Additionally, we crafted comprehensive brand guidelines and established robust product promotion structures for both entities. The iconic giraffe logo was selected to represent the brand’s keen observation and foresight, in line with its core values.
New Identity
The identity was created to reflect the brand’s true potential. It feels modern, confident, and connected. From a refreshed logo to a relatable mascot and consistent guidelines, every element is designed to build trust and bring the brand to life across platforms.
Stationery
Brand Guidelines
A detailed brand book was created to help internal teams and partners maintain consistency in tone, design, and messaging across all platforms, ensuring the brand identity stays strong and unified.
Website
We have not only synergised their brand identity but also ensured that the product/service communication is in tandem with the new brand personality.
BROCHER
VAN BRANDING
Web Design
Website Stats
Visit Website
153K Visitors on Website | 10K Monthly Visitors |
Consistently attracting a loyal and expanding audience online."
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
