Case study
Countryside
Old Identity
Hence we designed the identity by collating the initials 'C' for Country and 'S' for Side in such a way that the image looks like a hand locked in a hand depicting Trust. Identity was simplified to be able to replicate on corporate materials, solving the brand problem. CountrySide symbol used as a brand language across corporate materials.
Challenges
- Old identity was very complicated and difficult to replicate on various corporate materials.
- The brand was unable to communicate what brand stood for.
- We were commissioned to do the whole identity system of the brand.
Solutions
- We formulated the brand vision on two fronts.
- People trusted CountrySide for its immaculate service.
- Customers loved CountrySide people for their warmth and hospitality.
New Identity
The identity was designed keeping in mind the trust and bonding Countryside had with its customers for 23 years. We had a broader positioning for the brand to accompany their wider array of products collated under one unified voice, ‘Evolved Travel Experiences’
Stationery
Brand Guideline
The components of brand identity were precisely measured and built keeping in mind brand touch points and their usage. We developed a brand language ‘CS (symbol) based on uniqueness and relevance to Countryside identity. And we continued the same language across the spectrum.
Brand language worked well as a result of which, its customers started recognising Countryside through its language and not just its identity.
Communication Design
We bettered the brand image and made the brochure more relevant and interesting. The result was a lot of compliments and enquiries from customers.
Social Media Posts
For the second-year brochure, we took customer experiences and testimonials and connected them to the brochure, making it more relevant and communicative.
Social Media Post Stats
The brand language made an impact across all collaterals of Countryside, achieving consistency yet coherence, which was much needed by the brand.
More and more international products were getting added to the brand’s kitty. As a result, the brand positioning was elevated to ‘Outlive’ and the entire line of communication was channelised towards it.
The look of the brochure was elevated, and we focused more on impactful images of international destinations that could interest the audience through their sheer image value
We added more value to the emailers through refined insights that countryside had in its 20+ years of expertise.
The three-year ongoing work with Countryside has changed the perception value of the brand. The brand got featured in various media and TV interviews, achieving high mileage and better sales value.
Web Design
Website Stats
Visit Website
153K Visitors on Website | 10K Monthly Visitors |
Consistently attracting a loyal and expanding audience online."
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
