Case study
Essen Vision
Old Identity
The old brand identity didn’t reflect that. It looked outdated and lacked the modern, sharp feel expected from a tech leader. The visual style and communication felt old-fashioned and didn’t build enough trust or confidence, even though the company was far ahead of others in the market.
Challenges
- The Company is in the business of Digital Security. However, the brand identity was mediocre and lacked the New Age feel.
- The entire brand outlook was aged and did into inspire ample confidence despite the fact that the Company was technologically far superior in terms of knowledge and performance compared to others in the market.
Solutions
- Infused new life into the brand identity (logo).
- Created a youthful and smart mascot to inspire confidence amongst the target group. It also helped as an anchor for communication.
- Standardised brand and mascot usage and ensured consistency through brand guidelines across all brand touchpoints.
- Built product promotion structure, structured product campaigns with created interesting stories around all the products, new followed by the old.
- Built required brand image effectively across mediums.
New Identity
The identity was created to reflect the brand’s true potential. It feels modern, confident, and connected. From a refreshed logo to a relatable mascot and consistent guidelines, every element is designed to build trust and bring the brand to life across platforms.
Stationery
Brand Guideline
Successfully built a strong, unified brand image across all communication channels.
Brand Guidelines
This is to define the correct use of logos, colors, fonts, tone, and mascot, so every touchpoint reflects a unified brand identity.
Stationary
These are designed in a way that they will help increase brand visibility, build team pride, and create a lasting impression with clients, partners, or customers.
Social Media Posts
We curated consistent, engaging, and visually aligned content tailored to your brand’s tone and values to create meaningful interactions and build trust over time.
Campaign for Internal Team
A strategic and creative approach was taken to inspire and motivate team Essen. This was also promoted externally for the TG to get a feel of the Essen experience.
The Essen Vision Team Logos
Designed as a part of team building and motivation initiative,the team logos used Essen as a prefix to their names. The objective was to inspire the team members and appeal to their competitive spirit.
Website
Web Design
Website Stats
Visit Website
153K Visitors on Website | 10K Monthly Visitors |
Consistently attracting a loyal and expanding audience online."
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
