Case study
Royal Micro
Old Identity
The key attribute of the organisation is trust. Whether it is trust amongst internal hierarchy, or the trustworthiness with clients, Total Transport has become synonymous with assurance. With this, Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into the next level of perception.
Challenges
- Client did not want to change the logo.
- We had to use the same logo and improvise on concept part to create a corporate brand image.
Solutions
- We realised that Royal Micro through its products was promoting water and nature conservation.
- We worked closely on water and nature conservation with a blue and green theme that was found in the logo.
- Every space spoke about two aspects separately—viz. water and nature conservation through quotes, graphics relevant to the people occupying the space.
New Identity
Clay Inc. transformed the entire brand identity of the organisation and provided a solid, integrated look and feel to the cluttered brand character. A professional and futuristic appeal was created to take the brand into a next level of perception.
Wall Communication Design
Brand Guideline
A detailed brand book was created to help internal teams and partners maintain consistency in tone, design, and messaging across all platforms, ensuring the brand identity stays strong and unified.
Industrial News Paper Ad
We have not only synergised their brand identity but also ensured that the product/service communication is in tandem with the new brand personality.
Calendar
Social Media Posts
Our content strategy ensured that every social media post not only communicated their services but also built trust, reflected the brand’s personality, and reinforced their reputation for delivering what they promise.
Social Media Post Stats
Every number reflects real people, real conversations, and genuine connections.
Follower 6.4K+ (Organic) | Impression 186.09K | Interactions 17.32K
Web Design
Website Stats
Visit Website
153K Visitors on Website | 10K Monthly Visitors |
Consistently attracting a loyal and expanding audience online."
Emailer
A personalised email strategy that not only gets opened, but also clicked—and converts. 100+ Personalised Mailers Design and Executed | Open Rate 18-25% | Click-Through Rate (CTR) 2-5% | Conversion Rate 1-3%
Google My Business Page Stats
Strong GMB performance driving steady visibility, meaningful interactions, and high-intent enquiries. 1.4K GMB Visitors Quarterly | 860+ Interactions | 200+ Calls
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
