Case study
Verden
Old Identity
Formerly known as Berlin Motors, the client encountered challenges due to a similarly named car logistics business in the US with a negative reputation, affecting their operations in the UAE. Seeking a fresh identity and expansion into freight forwarding while retaining their car logistics services, the client sought our agency's assistance.
Challenges
- The challenge entailed creating a new brand identity that distanced itself from the negative associations of the previous name and effectively communicated the company’s expanded services.
Solutions
- “Verden,” a name symbolizing growth and prosperity, was proposed as the new brand identity.
- A tagline reflecting the company’s expertise and expanded services was developed to reinforce their brand positioning.
- Recommendations included implementing digital marketing campaigns and email initiatives to enhance brand awareness.
- The elimination of the Berlin Motors name was advised to prevent further confusion.
New Identity
Clay Inc. transformed Berlin Motors, Dubai into Verden Logistics. Although the focus previously was on cars, it was obvious that logistic services for other vehicles too would add more weight to their portfolio of services. As such the new brand identity was curated. It is abstract yet communicates the core business of the organisation. It has a fresh and global appeal.
Stationery
Brand Guidelines
This ensures consistency in how the brand looks, feels, and communicates across all platforms, helping build trust and recognition.
Note Pad
Calendar
Social Media Posts
Promoted the brand effectively across the social media platforms using creative concepts and professional layouts. Focus was on greater visibility of the logo and messages.
Social Media Post Stats
Social Media Presence: 740+ organic followers, 30K impressions, 3K interactions — growing engagement and trust.
Website
Website Stats
14K organic users. 66K website events. Average Google position: 22 — a website performing with reach, engagement, and discoverability.
Google My Business Profile Stats
1K+ interactions, 250+ per profile on average, and 5.9K visitors — GMB listings that deliver meaningful local reach.
Emailer
50+ personalized emailers crafted and executed, generating 18–25% opens, 2–5% clicks, and 1–3% conversions — connecting directly with the audience and driving action.
EXPO & Event
At Expo, TTSL marks yet another step in strengthening its presence — growing bigger, bolder, and grander every day.
